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Shops Along Wangfujing Style Their Own Colorful Festivals

  On February 14, Beijing APM shopping mall launched special promotions with the theme of "Forever in Love”. Many consumers are encouraged to write their love to the beloved on the love pillars there and also participate in the activity of Micro- Love Letter, riddles via micro -blogs and WeChat to express friendship and win gifts in return. Meanwhile, the music show named completely unplugged music flash sponsored by the magazine of "Shopping Guide” staged at APM shopping mall. The song of last resort by the guest singer brought the audience into the romantic and relaxing holiday atmosphere. As a result, many people spontaneously joined the flash dance performances to share romantic moment.

  The Beijing Department Store Building, as the deputy store of Wangfujing Group and Tencent’s first micro-channel shopping officially launched online commissioning activities from February 14 to 16. In the Department Store Building, the customers can get small cute gifts through focusing on the store’s public account and uploading the pictures taken in the mall area to the circle of friends or just scanning the two-dimensional code in addition to one penny in terms of WeChat.

  Wangfujing shop of Quanjude Group on Valentine's Day introduced Valentine specialty duck Package and made the dining environment full of fashion and entertainment party atmosphere to attract more young people.